While youth are more critical and less trusting of larger institutions, we see that there is a potential silver lining here for brands. The Internet, however, has given consumers the ability to see “behind the curtain” of these institutions and has resulted, in many cases, to a complete erosion of faith in them.

Thanks to the 24/7 news cycle, social media, and online watch dog activity, these institutions expose consumers to more information and content than ever before. Today’s youth (and, in fact, everybody) operates in an environment of declining trust in larger institutions. Here are a few things that we’ve learned and shared on the EIU podcast. As we partner with our clients to build culturally relevant brands, we spend a lot of time studying youth-driven market shifts global youth culture. As youth strategists, Cassandra was recently invited to join the Economist Intelligence Unit (EIU) Digital Economy podcast to share our views on the global spread of ideas and culture.Īt Cassandra, This is a topic is very close to our hearts. Nowhere is this more pronounced than in today’s youth market. The Internet has been a dominant force in shaping contemporary culture and has contributed to an acceleration of cultural exchange globally.

Eiu shift exchange